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A CRM (Constituent Relationship Manager) is essential for any business that wants to establish and maintain contact relationships. What business doesn’t? The better you’re able to track how you interact with your clientele, how they interact you, and how they interact with your site, the better you can satisfy their needs and maintain their loyalty.
Since your customers will be interacting with your site via webform submissions, online purchasing, or a variety of other means, it only makes sense to keep their records tied in with the website. This keeps everything in one place, nice and tidy, and this is what a CRM can do for you. At Big Blue Crab, this is one of the ways we go the extra mile to help you keep and grow your customer base.
Having a website-based CRM makes it easy to do email marketing:
- check to see who opened the email
- note which links in the email they accessed
- see how they interacted with your site
- set up email templates that send out personalized emails
- enable users to subscribe and unsubscribe to your emails
A CRM will take your business to the next level, allowing technology to do the heavy lifting while you reap the benefits.